Salesmanship

Veerayya’s footwear shop had a prime location—facing a busy crossroad—making it hard to miss. Initially, he experienced a surge in business, but gradually, sales began to decline. He wondered why so few customers entered his shop, and of those who did, why they often left without making a purchase. Upon investigation, he discovered that many of the slippers and sandals were either too small or too big for his customers’ feet. If this trend continued, Veerayya feared he might have to close his shop for good. Determined to improve his business, he brainstormed ways to attract more buyers.

One day, a customer entered his shop and selected two pairs of sandals to try on. However, he found them to be uncomfortable and was on the verge of leaving. Veerayya intervened, saying, “Sir, these are leather sandals, and they may need a few days to loosen up. I believe you should give them a chance.” Impressed by Veerayya’s reasoning, the customer agreed, purchased one pair, and left the shop with a packet in hand.

A little later, another man entered, accompanied by his young son. “I want to buy a pair for him,” said the man. Veerayya showed them a couple of options, but the boy complained, “Father, they’re too loose. They don’t stay on my feet.” The man looked ready to leave when Veerayya suggested, “Sir, they may feel loose now. However, in a few days, your son will find them comfortable as he’s growing daily, isn’t he?”

The father appeared persuaded by Veerayya’s insights and decided to buy one pair for his son. As they exited his shop, Veerayya reflected on the interactions he had just experienced. In those moments, he realized that he had uncovered an essential aspect of salesmanship—connecting with customers and understanding their needs.